Course
24 September to 28 September 2018
STRENGTHENING EUROPEAN IDENTITY THROUGH CULTURE AND EDUCATION, AND HOW TO MANAGE IT
INTERNATIONAL SUMMER COURSE
(this program is subject to change)
Organised by: the European and Ibero-American Academy of Yuste Foundation.
Funded by: the European and Ibero-American Academy of Yuste Foundation with the support of the Erasmus + Programme: "Towards an MBA European Culture, Heritage & Citizenship" Project E-KA2-ECHC-2017
In collaboration with: the University of Extremadura; AMSU (Amsterdam-Maastricht Summer University); ISES (Institute for Social and European Studies, Köszeg, Hungary); NBA (Netherlands Business Academy); UNIBO - Alma Mater Studiorum (University of Bologna), Stiftung Zukunft Berlin (Germany), Foundation Pakhuis de Zwijger (The Netherlands).
Date: 24th - 28th September 2018.
Place: Royal Monastery of Yuste, Cuacos de Yuste (Extremadura)
Maximum number of students: 50
This courses is open to the public until the day before the beginning of each course, and until seating capacity is reached, with free registration via the website: http://www.fundacionyuste.org/en/activities-2/summer-fall-courses-2/
Directors:
• Steve Austen. Director of the MBA Project Culture, Heritage & Citizenship; Member of the NBA (Netherlands Business Academy), and member of the Félix Meritis Foundation.
• Miguel Ángel Martín Ramos. Head for European Affairs and Brussels Delegation at the European and Ibero-American Academy of Yuste Foundation
Secretary:
Felipe Leco Berrocal. Professor of Human Geography in the Art and Territory Sciences Department of the Faculty of Philosophy and Literature at the University of Extremadura. Director of the Heritage Research Institute at the University of Extremadura.
Addressed to: people from the academic sector, professional civil society organisations and experts and professionals specialised in the field of cultural management, heritage and European citizenship.
Aim and objectives: This course is organised within the framework of the European Programme Erasmus Plus and its aim is to develop a European interdisciplinary curriculum that will launch a Master of Business Administration (MBA) on European Culture, Heritage & Citizenship (MBA CHC).
Its main aim is to develop skills and perspectives to train students who wish to develop entrepreneurial skills as far as heritage and the cultural sector management is concerned, interacting with the citizenship and other areas and offering an inter and multidisciplinary vision. This will be possible when combining personal experiences with the best business management training (MBA), which will focus on the growing complexity of culture related matters.
The course, organised by the European and Ibero-American Academy of Yuste Foundation, and the Netherlands Business Academy, with the support of the Erasmus + Programme: "Towards an MBA European Culture, Heritage & Citizenship", will focus on an academic programme which will include presentations and debate on good practices concerning reality and culture and European heritage management and the creation of an active and a European citizenship committed to European values. It will highlight the value of culture in the process of European construction and integration, not only from the economic or the point of view of job creation, but creating committed citizens and strengthening European democracy. Its added value will thus be the development of an effective curriculum that will combine skills and the acquired knowledge on management and economics with those of the arts, culture and heritage, significantly contributing to the debate on the relationship between the heritage and EU-citizenship and thus generate effects in the entire sector.
In the words of the director of the project, Steve Austen: "Anyone who realizes the internationalisation of art, culture and heritage knows of the current demand for all-round managers. The labour market is crying out for managers with innovative views who can combine knowledge of cultural processes with up to date business acumen".
Participants: Professors and subject matter experts who are part of the project and who come from Holland, the Netherlands, Italy, Hungary, Germany and Spain.
Topics: European Culture; European Heritage; Active Citizenship; Cultural Management; Entrepreneurship; European Integration; Reflection on European Construction; Internationalisation of Art and Culture; European Values; Strengthening of the European Democratic Process through Culture; Contribution of Culture to Economy and to the EU's Values and Objectives.
NOTE: THIS COURSE WILL BE HELD IN ENGLISH
Monday, 24th of September
9.00 Reception of participants.
9.30 Opening session.
• ROSA BALAS TORRES. Director General of External Action at the Regional Government of Extremadura and President of the European and Ibero-American Academy of Yuste Foundation's Executive Committee.
• STEVE AUSTEN. Director of the MBA Culture, Heritage & Citizenship project. Member of the Netherlands Business Academy (NBA) and member of the Félix Meritis Foundation.
• JUAN CARLOS MORENO PIÑERO. Director of the European and Ibero-American Academy of Yuste Foundation
• FELIPE LECO BERROCAL. Professor of Human Geography in the Art and Territory Sciences Department of the Faculty of Philosophy and Literature at the University of Extremadura. Director of the Heritage Research Institute at the University of Extremadura.
• Vice-Rector of the University of Extremadura.
10.00 Keynote speech:
ABRAM DE SWAAN. Member of the European and Ibero-American Academy of Yuste.
11.00 Coffee break
TOPIC 1: CULTURE AND EUROPEAN IDENTITY
11:30 FELIPE LECO BERROCAL. Professor of Human Geography in the Art and Territory Sciences Department of the Faculty of Philosophy and Literature at the University of Extremadura. Director of the Heritage Research Institute at the University of Extremadura.
12.30 KATHRIN DEVENTER. Secretary General of the European Festival Association & Co-director of EFFE (Europe for Festivals, Festivals for Europe). Member of the Strategy Group of A Soul for Europe
13:30 NELE HERTLING. Co-founder of A Soul for Europe and Vice-President of the Academy of Arts in Berlin.
14.30 Lunch break
15.30 SCREENING OF THE MOVIE FRANCOFONIA. Directed by Aleksandr Sokurov with Louis-Do de Lencquesaing,
17:30 DEBATE
18:30 Conclusions
19:00 END OF SESSION 1
Tuesday, 25th of September
TOPIC 2: THE POWER OF CULTURE AND MEMORY STRENGTHENING EUROPEAN VALUES
09.00: JODY JENSEN. Jean Monnet Professor at the Institute for Advanced Studies Köszeg (iASK). Member of ISES.
"The future of European Democracy and Democracy in a Global Context".
10.00 Dr. IZABELLA AGARDI. Research fellow at Iask.
"Memory and Populist Politics in Popular Culture".
11.00 h Coffee break
11.30 JODY JENSEN. Jean Monnet Professor at the Institute for Advanced Studies Köszeg (iASK). Member of ISES.
"The future of European Democracy and Democracy in a Global Context (2)".
12.30 Dr. IZABELLA AGARDI. Research fellow at Iask.
"Memory and Populist Politics in Popular Culture (2)".
13.30 Lunch break
15.00 Visit to the Royal Monastery of Yuste and the German Cemetery (Memorial).
On place debate
17:30 Conclusions
18.00 END OF SESSION 2
18:30 Transnational partner meeting.
Wednesday, 26th of September
TOPIC 2: INTERNATIONAL CULTURAL COOPERATION AND ITS CULTURAL DIMENSION
09.00 MARIO NEVE. Professor at the School of Political Science. UNIBO. Ravenna Campus.
"Aspects of international cooperation on human rights and intercultural heritage".
10.00 Debate and reflection.
11.00 Coffee break
11.30 BART LOMMEN MBA.
"EU treaties from a cultural perspective".
12.30 MARIO NEVE. Professor at the School of Political Science. UNIBO. Ravenna Campus
"Aspects of international cooperation on human rights and intercultural heritage (2)".
13.30 Lunch break
14.30 STEVE AUSTEN, Director of the MBA Culture, Heritage & Citizenship project. Member of the Netherlands Business Academy (NBA) and member of the Félix Meritis Foundation.
"Sharing Best Practices":
• Leeuwarden Cultural Capital of Europe 2018:
• Motto: MIENSKIP (Frisian for: COMMUNITY/SOCIETY): how to involve citizens in artistic projects: from audience development to citizenship education.
• From strategy to effective processes: the tower(s) project.
16:00 Debate
17:30 Conclusions
18:30 END OF SESSION 2
19:00 Transnational partner meeting.
Thursday, 27th of September
TOPIC 4: INNOVATATION AND CREATIVITY TO FOSTER ENTERPRENEURHSHIPS AND ECONOMIC DEVELOPMENT
09.00 PROF. JAN VAN ZWIETEN. Ri,Ra,Ro. NBA.
"Introduction to working groups: the essentials of innovative entrepreneurship outside the usual boundaries"
10.00 Working Group 1: Leadership in progress
11.00 Coffee break
11.30 Working Group 2. Marketing purpose and limits
12.30 Working Group 3: Management of complexity, internal and external processes.
13.30 Lunch break
14.30 STEVE AUSTEN. Director of the MBA Culture, Heritage & Citizenship project. Member of the Netherlands Business Academy (NBA) and member of the Félix Meritis Foundation.
"Cultural Identity: what does it mean and how to deal with the consequences of the identity debate in Europe".
Introductory video interviews:
• Andrej Sinjavsky
• Edgar Morin, Andrej Bitov
16:00 Debate
17:30 Conclusions
18:30 END OF SESSION 4
Friday, 28th of September
TOPIC 4: NEW TENDENCIES ON CULTURE COOPERATION AND MANAGEMENT. THE EUROPEAN AND INTERNATIONAL INITIATIVE
09.00 MIGUEL ÁNGEL MARTÍN RAMOS. Head for European Affairs and Brussels Delegation at the European and Ibero-American Academy of Yuste Foundation.
"European Cultural Routes"
10.00 STEVE AUSTEN. Director of the MBA Culture, Heritage & Citizenship project. Member of the Netherlands Business Academy (NBA) and member of the Félix Meritis Foundation.
"The Pyramid Model: a scenario for the development of project based organisations to get continuity"
11.00 Coffee break
11.30 Debate and reflection on Strengthening European Identity through Culture and Education, and How to Manage It.
12.15 BART LOMMEN, PROJECTCOORDINATOR AMSU:EU treaties from a cultural perspective
13.00 Handing over of certificates.
13:30 Conclusions, feedback from students & closing remarks.
14.00 Closing lunch.
15:30 END OF SESSION 5
